Archive for November 26th, 2009

Jay Stockwell and Allan Gardyne – The Guy Behind PPC Loophole

Thursday, November 26th, 2009 at 2:52 pm

Jay Stockwell and Allan Gardyne : The Guy Behind PPCLoophole

Jay Stockwell : Jay’s love for PPC came about back in 1999 when he found out he could make more money online than working in his Dad’s bicycle store. At the time he co-founded a very popular BMX site with his brother that was picked up by About.com who signed an ad serving deal that paid $25 CPM.

At about the same time he discovered that he could buy traffic from Sprinks (later bought by Google) and Overture for 5 cents a click. It didn’t take a $100,000 education to figure out that he could buy traffic for less than the impression dollars he was making via the CPM. Eight years later he’s still pushing PPC boundaries.

In early 2007 he started messing around with ways to increase his PPC productivity. He was constantly frustrated that time had to be spent creating PPC campaigns when he could have been surfing (on waves, not websites). Through trial and error he came up with the now patent pending SpeedPPC methodology.

He is a Qualified Google AdWords Professional. While happy with his achievements, his wife still wishes he’d invented a methodology that would help him more efficiently clean up after himself.

Allan Gardyne

Allan is an affiliate marketing veteran and one of the co-owners. He’s seen the industry grow from almost nothing to a multi-billion dollar beast.

Allan has been earning a full-time living from affiliate commissions since 1998. His much acclaimed Associate Programs Newsletter is “one of the most respected in the Internet industry”, says Neil Shearing of ScamFreeZone.

Allan is the founder of a number of affiliate-driven websites, including:

AssociatePrograms.com, a very popular resource for affiliate marketers. It includes a comprehensive, searchable affiliate directory, a friendly, helpful affiliate forum, popular newsletter, no-nonsense product reviews, affiliate marketing advice articles and Knowledge Base.

PayPerClickSearchEngines.com, the first directory of pay-per-click search engines. It reviews all the major PPC engines and publishes advice on PPC marketing.